Social Selling: Techniques to Influence Buyers and Changemakers Tim Hughes fiche de lecture

Social Selling: Techniques to Influence Buyers and Changemakers

Business & Investing,Tim Hughes

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Broché : 196 pages
Auteur : Tim Hughes
Collection : Business & Investing
ISBN-10 :
Format : Ebook Kindle
Date de Publication : 2016-07-03
Le Titre Du Livre : Social Selling: Techniques to Influence Buyers and Changemakers
Moyenne des commentaires client : 4.4 étoiles sur 5 689 commentaires client
Nom de fichier : social-selling-techniques-to-influence-buyers-and-changemakers.pdf
La taille du fichier : 20.93 MB

As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:

- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.

Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.

Rang parmi les ventes Amazon: #185372 dans eBooksPublié le: 2016-07-03Sorti le: 2016-07-03Format: Ebook KindlePrésentation de l'éditeurAs the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:- How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.Présentation de l'éditeurAs the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:- How to use networks purposefully to build social trust and create a high quality community - How to develop real influence and authority in your subject area and connect with change-makers - How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this is essential reading for sales professionals, digital sales directors, and SMEs who want to embrace the power of social selling in their organisation.Biographie de l'auteurTim Hughes is a social selling innovator and pioneer and has been listed by Forbes as one of the 'Top 100 Social Sellers' globally. Tim was involved in rolling out one of the most advanced social selling programmes across 2,000 salespeople in Western Europe. He currently provides training and coaching on social selling through Social Sales Lounge, a joint venture with Matt Reynolds.Matt Reynolds is a technology sociologist, blogger, and social selling technology entrepreneur. He's written more than a dozen books, the most recent being Death of the PC, a look at the social changes that caused the rise of smartphones and tablets in general society.
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Si vous avez un intérêt pour Social Selling: Techniques to Influence Buyers and Changemakers, vous pouvez également lire un livre similaire tel que cc Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer, Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling, Le social selling expliqué à mon boss: Comment développer les ventes en utilisant les médias sociaux, Social Selling: 10 Essential Strategies to Prospect, Position and Present Using Social Media (English Edition)